It has been well over a decade since the Trade Marks Directive came into force, approximating the law on trade marks across Europe. However, the number of references to the European Court of Justice from national courts, as well as the variation in the interpretation of key concepts across the continent, demonstrates that the true picture is as diverse as the countries the union.
The best trade marks strategy in Europe combines European coverage and local knowledge. The CMS Brands Review combines report and analysis on some of the key cases before the ECJ in the last few years with commentary on the ways in which the law has been interpreted and implemented across Europe.
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